My next approach to locating the location of these stores was to run a Google search on the phrase and see what type of web results came back. This is where it begins to get a little dicey. On the first page of search results, there are all sorts of sights that claim to be As Seen on TV stores, but most are just store fronts set up by individuals seeking to sell you some As Seen on TV items. Not all of these are necessarily bad sites, but you have to make sure that the site you deal with is legitimate and that they are actually selling real As Seen on TV merchandise.